June 21: 'Better Advertising'; BPI-Google; Jammie Thomas; Nook Wi-Fi; LimeWire

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June 21, 2010 · Today's Sponsor:
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Top Stories

New York - With support from major ad firms WPP, Publicis, Havas, Interpublic and Omnicom, a dozen large marketers plan to test a new system that will let consumers see how online ads were behaviorally targeted to them, and allow them to opt out of such targeting, AdAge reported. [more..]
London - The BPI, Britain's record label trade group, has written to Google asking that it remove links to file-hosting sites such as Megaupload and MediaFire -- which are used in some cases to share copyrighted music, CNET News.com reports. [more..]
Los Angeles - The federal judge overseeing settlement talks between Capitol Records and convicted file-swapper Jammie Thomas-Rassett has appointed a special master to "promote meaningful settlement discussions," according to the Recording Industry vs. The People blog. [more..]
New York - Bookseller Barnes & Noble on Monday introduced a new $149 Nook Wi-Fi e-book reader device, and discounted the price of its Nook 3G edition to $199, from $259. [more..]
Los Angeles - LimeWire, the file-sharing service ordered by a court last month to shut down on charges of copyright infringement, continues to plan an "ambitious post-lawsuit relaunch," Digital Music News reported. [more..]
Los Angeles - RapidShare, the free file-hosting service that has been targeted with copyright infringement claims, has dropped an incentive program that paid cash to users who shared popular content on the service, citing complaints the incentives were facilitating piracy, TorrentFreak reports. [more..]
New York - Inform Technologies, a developer of semantic search technology for publishers, announced on Monday that it has raised $4 million in its first round of venture capital funding. [more..]
Los Angeles - Online ad network Adknowledge announced on Monday that it has acquired Hydra Group, the operator of a premium cost-per-acquisition performance marketing network. [more..]

DMW Notice Board

Digital Media Conference East - June 25, 2010 - Washington D.C.
Join over 500 of the most influential decision-makers in the media, entertainment and technology industries will gather in Washington, DC / Tysons Corner for the 7th Annual Digital Media Conference East. This year's event features 3 keynotes and 15 panels divided across 5 Tracks: Mobile, Social Media, Television/Video, Marketing and Law & Tech. Keynoters include Boxee CEO & Co-Founder Avner Ronen and Kelly Day, EVP and General Manager, Digital Media and Commerce, Discovery Communications. New speakers announced from National Geographic Global Media, CBS Interactive/TV.com, Yahoo! News, MTV Networks, WeatherBug, Consumer Electronics Association (CEA), Cisco Media Solutions Group and many more!
We are accepting speaker submissions and offering sponsor/exhibit opportunities now. Please contact Event Director Jay Baage via email (jay@digitalmediawire.com) for more information.
Register for only $499 until June 18. Reserve your seat now!

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Briefly Noted

San Diego - Despite claims in court filings that major record label EMI has only ever made three songs available for free download, a blogger-fueled survey found nearly 1,400 songs from EMI-represented artists available, according to MP3.com founder Michael Robertson -- whose current venture MP3tunes is being sued by EMI for copyright infringement. [more..]
Palo Alto, Calif. - Facebook has released new version of its iPhone application that lets users watch videos posted by their friends directly on the smartphone, NewTeeVee reports. [more..]
San Francisco - Digital music distributor INgrooves said on Monday that its frontline music videos are now live on Vevo, the music video portal joint venture between Universal Music Group, Sony Music and Abu Dhabi Media Company. [more..]

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Executive & Editorial Team

Ned Sherman: CEO, Publisher & Editor-in-Chief ned@digitalmediawire.com
Paul Sherman: Co-Founder & Executive Editor psherman@potomactechwire.com
Tinzar Sherman: VP, Marketing & Events tinzar@digitalmediawire.com
Mark Hefflinger: DMW Newsletter Editor mark@digitalmediawire.com
Joakim Baage: VP, Content and Business Development: jay@digitalmediawire.com
Duan Li: Assistant Marketing Manager duan@digitalmediawire.com
Erica Quini: Marketing & Events Coordinator erica@digitalmediawire.com

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