Newsletter not displaying properly? Make sure you select 'Show images', or click here to view in your web browser.
Every year since the launch of the PlayStation 3 has been confidently touted, by one commentator or another, as being Sony's Year. Perhaps it's difficult to let go of the idea that Sony is the market leader, or perhaps the company is better at wining and dining analysts than its rivals, but either way, the reality has never quite matched up to those expectations.
On the contrary, these regular pronouncements have become something of a joke among gamers and industry alike - with Sony's self-appointed cheerleaders having now cried wolf so often that they'll find it pretty difficult to be taken seriously even when they're actually right.
As such, it's not entirely surprising that most people seem to be taking a hefty pinch of salt with Strategy Analytics' report this week that the PS3's global market share comfortably outstripped the 360 in the first quarter of 2010. The facts aren't really in question - the PS3 is absolutely doing better than it was previously. The lasting impact, however, is trickier to calculate.
This is an excerpt from the full article. Read the whole thing by visiting GamesIndustry.biz
Today's top stories
Publishers could exploit higher iPad prices, warns ngmoco
10:32 - Apple's iPad has the potential to disrupt the home console space - Jeffrey
Nintendo investigates Foxconn suicides
08:47 - Wii manufacturer joins growing list of major companies concerned over working conditions
iPad can maintain higher app pricing ? EA Mobile
09:37 - Consumers will expect higher production values than on iPhone, says publisher
Today's feature
Game Changers
Move, Natal, 3D, Blu-ray, Live - which technologies will define the console battlefield in the coming years?
The rest of today's news
No overnight success for iPad developers, says Lea
11:09 - Device requires more development time for "world class" apps
Midway creditors agree $1 million pay-off
09:41 - Lump sum will settle outstanding claims against Sumner Redstone
Nexon buys key stake in GameHi
09:25 - Korean online publisher acquires management rights to developer of Sudden Attack and Dekaron
DS leads Japanese weekly console sales
09:44 - PSP still the best-selling individual format as hardware sales maintain status quo
CCP Games exec added to GameHorizon event
10:54 - Biz dev boss of EVE Online maker to discuss new business models for console gaming
Jobs
Hot job:
Lead Games Designer (Aardvark Swift) - London, South East, England
UK & Europe 
Web Developer (CCP) - Anywhere
Lead DLC Artist - High Profile Title (Interactive Selection) - London, South East, England
North America 
Senior Producer *AAA STUDIO* (MPG Universal) - Canada
Sr. Programmer Role - New MMO Title (Interactive Selection) - Atlanta, Georgia, United States
Rest of World 
Lead Gameplay Programmer (SEGA Europe) - Brisbane, Australia
Character Artist (RealU) - Singapore
Recent features
Force of Nature
Avalanche Studios' Christofer Sundberg on the creation of a new world and the reinforcement of an existing one
War on Terrans
Blizzard's Frank Pearce and Bob Colayco talk StarCraft II, achievements and Korea
Insomniac and EA Partners
Ted Price and David DeMartini discuss the thinking behind going multiformat
NLGD's Seth van der Meer
The Dutch Festival of Games founder talks about this year's line-up and how the event has evolved over five years
Also on GamesIndustry.biz
Events
An essential guide to what's coming up in the games industry calendar.
Directory
Your comprehensive contacts book, covering all sectors of the industry.
Release Dates
Keep track of which games are coming out when.
