GamesIndustry.biz Newsletter - 19th March 2010

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On paper, the decision to force PC games to maintain a persistent Internet connection as part of their DRM protection measures is a terrible one - yet this week it's been revealed that Electronic Arts plans to follow in Ubisoft's footsteps by forcing Command & Conquer 4 players to remain connected to EA's servers while playing. Any interruption in the connection will result in the game being suspended - even in single-player mode.

EA obviously sees some merit to this system which the rest of the world has missed. To describe Ubisoft's similar protection methods for Assassin's Creed II and Silent Hunter 5 as "much-maligned" would be understating the case quite dramatically.

Hammered before launch by critics for being yet another example of DRM which cripples the products purchased by legitimate consumers but does little to hamper those who planned to pirate the game in the first place, the system proceeded to score PR own-goals by being cracked within hours (in the case of Silent Hunter 5 - a crack for Assassin's Creed II followed shortly afterwards) and then by dramatically failing on the first weekend, when Ubisoft's servers went down and prevented customers (but not pirates) from playing the games.

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Today's top stories

Blockbuster UK "in very good shape"

12:01 - US bankruptcy would have "no operational impact" on British chain

GamesAid makes call for ambassadors

11:04 - Gaming charity asks for volunteers to organising charity events and evangelise objectives

GameStop: Publishers should participate in used game market

17:28 - Project Ten Dollar measures won't work; publishers can profit through DLC sales, says COO

Today's feature

Connection Failure

EA is copying Ubisoft's persistent connection DRM - a desperate measure for a market in its twilight years

The rest of today's news

Rumour: Microsoft planning external HDD support

10:28 - Leaked documentation suggests USB support to replace existing memory units

FarmVille boss added to GDC Canada 2010

10:11 - IUGO business development director and Diner Dash creator also in attendance

GTA IV episodes delayed on PS3 and PC

10:02 - Sony Europe submission process holds up new content; April 16 slated as new release date

Second week on top for Pokemon Ranger 3 in Japan

09:05 - Plenty of new entries but few sales as the PSP edges out the DS in hardware sales

Battlefield: Bad Company 2 sets new March sales record

08:28 - EA title sells over 2.3m to become best-selling March release to date

Jobs

Hot job:

Senior Developer Lead (Aardvark Swift) - London, South East, England

UK & Europe -

Senior Programmer (Aardvark Swift) - Midlands, England

Senior German Localisation Project Manager (OPM) - Germany

North America -

Game Planners/Designers - Contract Role (Game Contractor) - Toronto, Canada

MARKETING MANAGER (Next Island 3D virtual world) - Anywhere

Rest of World -

Senior Game Designer - Exciting MMO (Interactive Selection) - Shanghai, China

Animator - Contract Opportunity (Game Contractor) - Australia

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